Internal communications analysis

There is tremendous opportunity for employers to capitalize on the potential impact a successful internal communications strategy can have on their reputation—both internally with employees, and externally with their audience. The vision of a model that demonstrably adds value to the business is widely shared, and getting there will require some adjustment on the part of practitioners and the business itself.

Internal communication examples

However, what those social technologies involve will depend on the needs of your employees—some will prefer phone, others may gravitate towards email, and you will see more and more people becoming comfortable with video conferencing. Tracking social shares of content shows the power of social reach. Some practitioners anticipate that employees themselves will assume the role of storyteller. Then, you and your leadership will be able to understand critical insights, drive alignment, and create action plans. What information do they need to know from the company or their managers? Simply giving your staff a route to share your content to their feeds will bring more people to your network. These are just two conclusions to be drawn from a recent pulse check that asked IC leaders to set out their vision and expectations for the next 10 years. This change will be driven largely by a shift in the way employees are perceived by stakeholders in the C-suite and by higher executive expectations of IC.

Do you believe we could increase our communications across departments? This is your opportunity to step up and claim that seat at the table you deserve. By setting a control of how your communications performance, you can then measure future content against this benchmark.

Measuring internal communications metrics

Answering these questions will paint a clearer picture of what you want your internal communications strategy to actually accomplish. Some initial questions you might ask to get this conversation started include: What do you want your internal communications strategy to do for your company? These are the team members who are most confident in their ability to convey company voice, brand and overall image. Most employee engagement programs today are focused on the concept of making the workplace more inclusive for everyone. These goals will serve as your blueprint for establishing your strategy, and then growing and maintaining it over time. One way to better set your goals is by looking at the previous metrics and noting where you think you can make an immediate impact. Who will read, write or approve the messages you send to your team? This is where quantitative data , such as regular engagement or clicks, is useful. Simply giving your staff a route to share your content to their feeds will bring more people to your network. On one front, agreement is unanimous: One hundred percent of respondents believe that IC will become more valued in the boardroom during the next decade. What information do they need to know from the company or their managers? Your marketing team can also easily navigate the content library, identify the most up-to-date content and point co-workers to industry-specific resources that speak to relevant trends. Benchmark your results Benchmarking is used to evaluate performance by comparing to a standard set of measurement metrics. So, what does it take to develop an internal communications strategy?

But the role of social media and technology in general appears to be a less comfortable area for some. The conversations to help establish and build on these connection can range from topics like company goals, current and upcoming projects, workplace culture, or general company updates.

One way to think of data and analytics is as a continuous stream of insights or a feedback loop. For example, major news might be more suited to Twitter, while job openings may get more visibility on LinkedIn and Facebook.

Which areas are working well, why those areas are working well, and what needs improvement? Rather than sending the same information to everyone regardless of role or departmentyour internal communications strategy should focus on delivering relevant information to the right people, at the right time.

Targeting your comms strategy will also ensure that everything runs smoothly within your organization. You could perform surveys to see what information is too frequent and unnecessary for the organization.

internal communications survey

Build an approval process A key part of planning out your internal communication strategy is planning out an approval process for your content. Identify your key metrics to track for success Just like most other facets of your business, your internal communication strategy can and should be analyzed for success.

objectives of internal communication in business organization
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Best practices for your internal communication strategy