The case of low and high involvement product categories. Differences in male and female consumer making decision process. The cases of Facebook, Instagram and Twitter.
This creates an ideal area to base your marketing dissertation on. The case of Body Shop. An examination of the mobile ringtone market in the UK. How do marketing methods differ across the cultures? The usage of successful brands advertising methods in political campaigns. The case of Amazon.
As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends. The case of the alcoholic drinks industry in the US.
The case of eBay.
The impact of advertising on acquisition of bad habits by teenagers. The case of the North-South divide in Sweden. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world.