In the diagram above we have used the thickness of the arrows to indicate the size of revenue generated. Key Activities can typically be broken down into three broad categories: Production: refers to delivering your product.
For example, if you started a business that would take care of all the IT needs for law firms, that would be a scope-driven business. Which key activities do your partners perform? We want to list all of the vital ingredients, important processes and invaluable allies that enable our business to exist.
OEMs are companies who produce mobile handsets to whom Google provides its Android operating system to for free. Key Resources are the people, places, machines, patents and intangible assets that are used every week.
The easiest way to define all of this is to walk through the entire customer journey in detail. Follow us on social media! In return, when users of these handsets search the internet they use the Google search engine by default, thus bring more users into the ecosystem and generating even more revenue.